FloSports Rebrands, Launches Android App

null

You may have noticed something different about FloBikes this week…

We’re proud to officially introduce the FloSports rebrand, which we’ve rolled out not only here on FloBikes, but across all 20+ sports verticals to unify our identity and bring to life the competitive spirit at the core of our company. In addition to the rebrand, we’re excited to announce we’ve launched a FloSports Android app, which you can download from the Google Play store right now!

The FloSports rebrand, which includes a new logo, visual identity, tagline and more, results from our collaboration with Troika Media Group, a Los Angeles-based agency that specializes in brand consultancy and creative execution. Our new logo, which we call “the hawk,” is based on simple geometric shapes depicting the forward-leaning stance of an athlete in motion.

“Since our first live stream in 2006, we have been obsessed with giving underserved sports the love they deserve,'' said Mark Floreani, CEO and Co-Founder of FloSports. “We live and breathe the sports we cover. It is time for our brand identity to fully represent the competitive spirit that is core to our DNA.”

The timing of the rebrand is deliberate, as FloSports is rapidly growing its subscriber base and expanding live event coverage to more sports, conferences and governing bodies.

“It was important that we galvanize our communities and build brand equity for our events and partners by creating a recognizable and powerful identity that represents the lifestyle brand FloSports has become,” Floreani said.

Over the past year, FloSports has been on a fast growth trajectory, achieving more than a 125% year over year increase in net subscriber additions year to date. In May, the company announced a Series C funding round of $47M to continue investment in rights to grow coverage of underserved sports. June welcomed the launch of new Apple TV, Roku and Fire TV FloSports apps, significantly enhancing the viewing experience for consumers on the big screen. In September, FloSports acquired DirtonDirt, the home for Dirt Late Model racing, making FloSports the leader in one of the biggest segments of grassroots motorsports in the country.

In conjunction with the rebrand, FloSports launched an Android app, expanding distribution to seven platforms.
“We are continuing to see a shift in viewership from desktop and mobile browsers to mobile and TV apps,” Floreani said. “Through our apps, we give consumers a superior viewing experience and easy access to all of the live events we cover. And we’re not done yet. In the next few months, we will be releasing casting support, which allows consumers to cast live events from their mobile devices to LG, Samsung and Vizio TVs, Roku and Fire TV.”

FloSports streams more than 10,000 live competitions per year and offers a growing library of more than 2,000 hours of exclusive content. To access live and on-demand coverage of events across 20+ sports, visit FloSports.tv/apps and become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network.
For more information, visit FloSports.tv.

About FloSports

Founded in 2006, FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to tens of thousands of competitions across 20+ sports in the U.S. and abroad. FloSports offers a growing library of more than 2,000 hours of premium content and owns exclusive broadcast rights to 4,000+ premier events, with over 1M hours, live-streamed since inception. The company has 250+ employees and is based in Austin, TX. For more information, please visit flosports.tv.

About Troika

Troika is part of the Troika Mission Group (OTC: MTWO), a global branding and communications company that specializes in brand voice and personality, physical and digital experiences, advertising solutions, marketing strategy, and public relations. From its offices in London, Los Angeles, and New York, TMG leverages emerging technology, data science, and world-class creative to help brands deepen audience engagement throughout the consumer journey. Clients include Amazon, Verizon Media Group, LVMH Moët Hennessy – Louis Vuitton, Unilever, Tiffany & Co., Apple, Coca-Cola, CBS Sports, PGA TOUR, HBO Sports, ESPN, TEGNA Media, Discovery, Inc., Netflix, EA, Intercontinental Hotels Group, Riot Games, and UFC. More at: troika.tv

The Must-Watch Sprint Finishes Of The 2019 Tour De France

Beginning on June 6th, 2020 FloBikes will be streaming the 2019 Tour de France live and on demand. Relive the 2019 Tour de France, then get ready to watch the delayed 2020 edition. The 2020 Tour de France will be streamed live and on demand on FloBikes beginning August 29th. 

Unlock this article, live events, and more with a subscription!

Get Started

Already a subscriber? Log In

A History Of Inspiring Women Cyclists

Back in the 19th century, bicycles were initially designed and developed strictly for men. However, after some time and perseverance, strong-willed ladies decided to take the reins — or handlebars in this case. On a much deeper level, bicycles represented freedom and change for women. It altered the way they could live, travel without chaperones or permission, the way they dressed, and ultimately the way they viewed themselves. 

Valverde And Mas On Tour, Soler At The Giro, Say Movistar

Movistar Using Virtual Training Camps

Unlock this video, live events, and more with a subscription!

Get Started

Already a subscriber? Log In

Alejandro Valverde and Enric Mas will race in the rescheduled Tour de France and Vuelta a España, Movistar announced on Wednesday, with Marc Soler their only lead rider at the Giro d'Italia.

How to Watch 2019 Tour de France Rebroadcast In French

Here's how to watch the 2019 Tour de France Rebroadcast (French Commentary) on FloBikes.

The 5 Best Cycling Clothing Brands

You've probably heard the old saying in sports: Look good, feel good, play good. Well, it's no different for cyclists, whether they're competing, training, or simply riding for fun. Looking nice and feeling nice give us a whole boost of confidence as we breeze around on our two-wheelers. 

We Stand With You

The events of the last week have been tremendously painful to us all.

Deceuninck-Quick Step To Hold Training Camp In June

null

Unlock this video, live events, and more with a subscription!

Get Started

Already a subscriber? Log In

Belgian cycling team Deceuninck-Quick-Step announced on Tuesday that they had scheduled their first training camp since the coronavirus lockdown for mid-June in the Flemish Ardennes.

How To Watch The Tour de France Now

Beginning June 6th, 2020 the 2019 Tour de France will be streamed in its entirety to subscribers in Canada. 

The 5 Best Electrolyte Drinks On The Market

Most everyone has experienced the excruciatingly intense pain of muscle cramping during training or even during competitions. Your entire body tightens up, and the muscle refuses to relax. After a few minutes, the pain starts to ease, but you’re left wondering where that pain even came from. Well, the answer is that you were probably lacking electrolytes. 

The 5 Best Cycling Apps

Cycling is one of the best sports that can be done indoors or outdoors. When cycling indoors, each individual can tailor the resistance and cadence of their cycling workout based on their needs and preferences. Outdoors, cyclists can vary the distance and terrain based on their skill levels, personal preferences, and training goals.