From the most seasoned pro racer to a child riding for the first time, everyone has a reason to ride. Whether it’s for improved fitness, better health, or pure enjoyment, the reason is usually as simple as it is beautiful. 

In a series of short films, Rally UHC Cycling profiles its team members' reasons for riding, and the racers' individual journeys within the sport.

For veteran Svein Tuft, the reason is the feeling of freedom, and the thrill of going up against his most formidable adversary: himself. Emma White, an aspiring Olympian, says she rides for the pure love of the sport, and the chance to ride her superpower all the way to the Olympics.

View the films below, and follow the series at rallyuhccycling.com/reasontoride.

Svein Tuft

Watch Rally UHC Cycling and Svein Tuft compete in the GP Quebec and Montreal WorldTour races, live and on-demand on FloBikes.

Emma White

Watch Rally UHC Cycling and Emma White compete live and on-demand at the RideLondon Classique women's WorldTour race, live and on-demand on FloBikes for viewers in Canada.