The Israel-Premier Tech cycling team, which became the focus of pro-Palestinian protests at road races this season, announced Thursday that it is changing its name to the “NSN Cycling Team.”

The team said it will now be Swiss-registered and based in Barcelona and Girona, Catalonia.

Both its WorldTour and development squads will have two principal sponsors.

Andres Iniesta’s NSN Joins Forces With Stoneweg

“The international sports and entertainment company NSN (Never Say Never) and Stoneweg, a global investment platform based in Geneva, Switzerland, have entered into a joint venture in professional road cycling to take over the WorldTour and Development team structure ahead of the 2026 season,” the statement said.

In August and September, several stages of the Vuelta a España were curtailed or interrupted by protesters. Earlier this month, Canadian group Premier Tech announced it was withdrawing from the team, deeming it “unsustainable” to continue sponsorship.

After the Vuelta, Premier Tech called for the team to change its name and adopt a new identity and brand image. The team agreed to move away from its “Israeli identity,” but Premier Tech — which manufactures fertilizer and other agricultural products — decided to withdraw completely.

NSN Expands Into Cycling With Global Ambition

NSN is a seven-year-old Barcelona-based company that lists former Barcelona and Spain star Andres Iniesta among its 12 founders.

NSN’s diverse activities include owning Danish second-division club Helsingor and operating as a promoter and content provider in football, music, and exhibitions.

“It is a huge challenge for NSN to immerse ourselves in the world of cycling, a sport with global reach,” NSN president Joel Borras said in the press release. “It represents a fantastic opportunity to explore new ways of communicating and connecting with a sport that aligns with the values of our company.”

The team said it will hold a training camp next week and “will unveil its new look and race program in the coming weeks.”